I’ve been thinking about this, and I’m guessing the answer to my question may be very simple: we don’t approach writing as a business. We typically see our book as inspired art, a handcrafted masterpiece made from parts of our soul, or perhaps our best chance to minister to others. And we become focused on getting this marvelous creation into print so that as many other people as possible can enjoy it with us and benefit from what it says. What we don’t do, either because we just don’t see it or because we don’t even want o go there, is to see our book as a product, and publishing as a business.