A short time ago, I had a free ebook on Kindle. “They Can’t take That Away From Me,”
I thought I’d use this as a jumping-off place to talk about one of the new models of publishing.
My goal is to get more readers reading my books. The more people reading my books, the more motivated I’ll be to write books.
But how do I find more readers? Especially since we’re more and more internet-focused.
The theory is that as I get more books out there, more readers will find me. So I added some short stories. And made it clear they are short stories.
And I am now getting them a little more attention by making them free for short periods. (They’re normally 99 cents each.)
So it’s not just one random short story, but there’ll be another story, and another, and of course, I have two very long books. And I might even make one of them free instead of the huge price of $2.99. And soon they’ll be another very long book.
Stores have used this for years–they call it a loss leader. You go to get the cheap item and end up buying other things.
So, the real goal at the end of the path is to sell my new mystery, Shadow of a Butterfly, when it comes out next year. And the book after that. And so forth.
Our plan is to start with this story free for 5 days, and then a second story that will be free for 5 days, and then after Christmas, another story, and then the first book, all leading up to the launch of Shadow, which will not be free, but will be reasonably priced.
This is essentially one way books are being sold these days. Especially fiction.
Of course, for this system to work, you need three things:
1. A minimum of 3 books that are related in some way (series, same genre, etc.) And maybe some offshoots, like my short stories.
2. Sales (or in this case free downloads) which result in the book or short story rising in the chain so it gets into the top 100 in its classification, and maybe even makes it to number 1. The higher it goes, the more people become aware of it.
3. Reviews (preferably 4 or 5 star) which depends on readers liking the book or story enough to post. And I guess these days is acting as the barometer of the books quality. If there are no or few reviews, readers assume no one likes it or no one is reading it.
Getting lots of sales or even free downloads, and lots of 4 and 5 star reviews, ultimately equals sales of the rest of your other products.
Yes, books are products. And this is a business.
If you need more of an explanation, you might want to check out the book Write. Publish. Repeat. (FYI: It’s often on sale in a package deal or something.)
So watch for the next free book I have out, and if you like it, please write a review and don’t forget to check the back for my other books.