Is your goal for being on Twitter to convince me to buy your product?

If you said yes, it’s okay. However, my question for you is this: “What if I’ve already done it?”

I’ve either bought your product or checked it out and decided it really isn’t for me. Now what?

If all you do, day in and day out, is tweet about that same product, please give me one reason why I should continue to follow you. (Our being related or bffs doesn’t count.)

Can’t think of one, can you?

So, now that I have your attention, I’d advise you to do one of two things:

1. Decide to continue tweeting about your product and accept that I might decide not to follow you. No hard feelings.

2. Come up with a goal that’s broader than just selling this particular product. What are the possibilities? Will you have another product in the future? Might you decide to add some blogs I might like? Do you just want to keep that contact just in case?

The bottom line is that I want to follow you – I really do. I feel guilty when I hit “unfollow.” But you need to make it worth my time to stay. That means giving me something more than appeals to buy your product.

Les Lindquist

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